萬影影業(yè)（深圳）有限公司成立于2018年2月，由商業(yè)地產(chǎn)領(lǐng)軍企業(yè)——華潤置地全資控股，專門從事影院投資等業(yè)務(wù)，并建立自營影院品牌“萬象影城”。

依托華潤置地投資物業(yè)良好的區(qū)位條件、運營水平和拓展節(jié)奏，萬影影業(yè)確立了兩條萬象影城產(chǎn)品線，分別與華潤置地商業(yè)物業(yè)萬象城、萬象匯產(chǎn)品定位相匹配。

萬影影業(yè)肩負傳播重任，建設(shè)新時代的人民影院；兼顧藝術(shù)原則，打造本土優(yōu)質(zhì)電影展映平臺；形成行業(yè)規(guī)模，樹立專業(yè)影響力；開展多元業(yè)務(wù)，創(chuàng)造更大盈利空間。

萬象影城是由華潤置地有限公司全資控股的萬影影業(yè)（深圳）有限公司投資、建設(shè)、運營的國內(nèi)高端電影中心。以“光學(xué)與聲學(xué)的有效運用”為建造核心要素，以“一切為看電影服務(wù)”為主要服務(wù)原則，為影迷打造體驗絕佳的高端影廳。

About Wanying Cinema Line and the MIXCINE

Wanying Cinema Line (Shenzhen) was established in February, 2018. It is wholly owned by China Resources Land, a leading commercial real estate company. It specializes in cinema investment and other businesses, and establishes the self-operated cinema brand the “MIXCINE”.

Relying on the good location conditions, operation level and expansion pace of China Resources Land’s Investment Property, Wanying Cinema Line has set up two ‘MIXCINE’ product lines, which match with the positioning of China Resources Land’s Commercial Property the ‘MIXC’ and the ‘MIXC ONE’.

Wanying Cinema Line shoulders the heavy responsibility of spreading and building a new era of people's cinemas; combing with artistic principles to create a platform for local high-quality film screening; forming an industry scale and establishing professional influence; developing diversified businesses to enhance profitability.

The MIXCINE is a domestic high-end film center invested, constructed and operated by Wanying Cinema Line (Shenzhen) Co., Ltd. which is wholly-owned by China Resources Land Limited. With the "Efficient Use of Optics and Acoustics" as the core element of the building, and "All for the film-watching service" as the main service principle, it will create a high-end movie theater with excellent experience for film fans.