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    更新于 11月28日

    Social Media Expert

    1.5萬-2.5萬
    • 深圳羅湖區(qū)
    • 3-5年
    • 本科
    • 全職
    • 招1人

    雇員點評標簽

    • 工作環(huán)境好
    • 同事很nice
    • 氛圍活躍
    • 免費班車
    • 團隊執(zhí)行強
    • 人際關系好
    • 管理人性化

    職位描述

    抖音小紅書數(shù)據(jù)分析投放策略
    【職位描述】
    Responsibility:
    Act as digital social media expert in Unilever Homecare Media & DDM team, drive digital social media investment efficiency and capability building:
    1. Digital social media data collection & integration and analysis to identify opportunity and drive action.
    2. Set social seeding KPI guideline, build best practice and playbook.
    3. Work with media agency on competitor media activity tracking and analysis to identify indication.

    Deliverable:
    1. Social seeding efficiency uplift (CPM, CPA3, CPUV, Cpsearch, ROI…).
    2. Social seeding performance dashboard.
    3. Social seeding best practice and playbook.

    【任職要求】
    1. Must have 3+ years media analytical experience on digital social media.
    2. Prefer candidates with FMCG brand inhouse social media team or Douyin/LRB inhouse analytical function background.
    3. Strong Business data analytical skills and learning ability
    4. Experience with Power BI
    5. Strong communication and influence skills with good business acumen.

    工作地點

    文華大廈

    職位發(fā)布者

    郝達/人事經(jīng)理

    立即溝通
    公司Logo聯(lián)合利華中國 Unilever China公司標簽
    聯(lián)合利華的使命是讓您的生活更具活力并使您心情愉悅、神采煥發(fā)、享受更加完美的生活。每天,在全世界,人們都會接觸到聯(lián)合利華的產(chǎn)品。我們的品牌受到各地消費者的信賴,我們已成長為全世界最成功的日用消費品生產(chǎn)商之一。我們是全球最大的冷凍食品、冰淇淋、茶飲料、人造奶油和調味品生產(chǎn)商,也是全球第二大的洗滌、潔膚和護發(fā)產(chǎn)品生產(chǎn)商。在中國,我們已經(jīng)成功地建立了力士、清揚、多芬、夏士蓮、旁氏、奧妙、金紡、中華、立頓、家樂、和路雪等諸多為廣大消費者熟悉和喜愛的品牌。同時,我們努力保持與當?shù)厣鐣慕涣鳎P心當?shù)厣鐣陌l(fā)展,重視當?shù)厝瞬诺呐囵B(yǎng)。我們熱忱期待您的加入! Unilever's mission is to add vitality to life and help people feel good, look good and get more out of life. Every day, around the world, people reach for Unilever products. Our brands are trusted everywhere and, by listening to the people who buy them, we've grown into one of the world's most successful consumer goods companies. We are the largest frozen foods, ice cream, tea-based drinks, margarine and seasoning product manufacturer, and is the second largest cleaning, skin cleansing and hair care product manufacturer. In China, Unilever has built brands which are known and liked by many Chinese consumers, such as Lux, Clear, Dove, Hazeline, Pond’s, Omo, Comfort, Zhonghua, Lipton, Knorr, Wall’s. We are committed to be a responsible corporate citizen by contributing to the local communities and economic development. We actively develop people and build local leadership. Welcome to join us!
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