職位描述
市場營銷管理市場營銷市場開發(fā)市場推廣
崗位目的：該職位的重點是了解中國客戶的需求，識別、開發(fā)和執(zhí)行市場營銷策略、活動和活動，以支持和加強(qiáng)我們的品牌。幫助推動收入，提高客戶價值和滿意度，以實現(xiàn)全球和市場層面的既定目標(biāo)和目標(biāo)。
? 管理營銷計劃、預(yù)算、指標(biāo)和報告的各個方面，包括與各業(yè)務(wù)線的會議，以確保營銷計劃與增長和盈利目標(biāo)保持同步。
? 推廣并使用各種營銷渠道（銷售文件、產(chǎn)品視頻、網(wǎng)站、文章），通過內(nèi)容創(chuàng)作和營銷資源的使用來推廣銀行產(chǎn)品。
? 了解競爭對手的創(chuàng)意定位，從而制定出比競爭對手更具差異化和吸引力的創(chuàng)意定位。
? 實施后，從數(shù)據(jù)、一線和客戶反饋中評估結(jié)果，以了解有效性和未來改進(jìn)的機(jī)會。
? 根據(jù)目標(biāo)細(xì)分市場和中國市場跟蹤和分析活動表現(xiàn)，根據(jù)需要調(diào)整策略以達(dá)到KPI和ROI目標(biāo)。
Job purpose：This role focuses on understanding Chinese customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen our brand, will help to support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.
工作職責(zé)：
? 制定和實施銀行的整體營銷策略，努力提升企業(yè)品牌。
? 開展對中國的市場調(diào)研，了解中國客戶的需求及投資計劃，制定市場營銷計劃，跟蹤行業(yè)動態(tài)，總結(jié)市場調(diào)研數(shù)據(jù)，形成結(jié)論或報告。? 管理營銷計劃、預(yù)算、指標(biāo)和報告的各個方面，包括與各業(yè)務(wù)線的會議，以確保營銷計劃與增長和盈利目標(biāo)保持同步。
? 推廣并使用各種營銷渠道（銷售文件、產(chǎn)品視頻、網(wǎng)站、文章），通過內(nèi)容創(chuàng)作和營銷資源的使用來推廣銀行產(chǎn)品。
? 了解競爭對手的創(chuàng)意定位，從而制定出比競爭對手更具差異化和吸引力的創(chuàng)意定位。
? 實施后，從數(shù)據(jù)、一線和客戶反饋中評估結(jié)果，以了解有效性和未來改進(jìn)的機(jī)會。
? 根據(jù)目標(biāo)細(xì)分市場和中國市場跟蹤和分析活動表現(xiàn)，根據(jù)需要調(diào)整策略以達(dá)到KPI和ROI目標(biāo)。
Duties and Responsibilities：
? Develop and implement the bank’s overall marketing strategy and efforts to enhance corporate branding.
? Manage all aspects of marketing planning, budgeting, metrics and reporting including meeting with each business line to ensure marketing plans are in lockstep with growth and profitability goals.
? Create marketing plans (sales documents, product videos, website copies, blog posts) to promote banking products through content creation and use of marketing resources.
? Understand competitor creative positioning to develop a creative positioning that is differentiated and more attractive than competitors.
? Lead Chinese market research related to marketing plans, track industry dynamics, summarize market research data and form conclusions or reports.
? Post implementation, review results from data, frontline and client feedback to understand effectiveness and future enhancement opportunity.
? Track and analyze campaign performance based on target segment and Chinese market, adjusting strategies as needed to meet KPIs and ROI goals.
? Manage all aspects of marketing planning, budgeting, metrics and reporting including meeting with each business line to ensure marketing plans are in lockstep with growth and profitability goals.
? Create marketing plans (sales documents, product videos, website copies, blog posts) to promote banking products through content creation and use of marketing resources.
? Understand competitor creative positioning to develop a creative positioning that is differentiated and more attractive than competitors.
? Lead Chinese market research related to marketing plans, track industry dynamics, summarize market research data and form conclusions or reports.
? Post implementation, review results from data, frontline and client feedback to understand effectiveness and future enhancement opportunity.
? Track and analyze campaign performance based on target segment and Chinese market, adjusting strategies as needed to meet KPIs and ROI goals.
監(jiān)督與考核：負(fù)責(zé)維護(hù)與外部客戶的關(guān)系，并建立穩(wěn)固的戰(zhàn)略合作伙伴關(guān)系網(wǎng)絡(luò)
Supervision: Oversee maintaining relations with external customers and developing a solid network of strategic partnerships.
任職要求：
? 5年以上市場營銷工作經(jīng)驗，在命題設(shè)計、洞察、數(shù)字和營銷策略方面有較強(qiáng)的能力和經(jīng)驗。
? 對金融行業(yè)和中國消費者行為有良好的了解，能夠以客戶為中心；注重實效;在最后期限內(nèi)交付的能力。
? 出色的營銷策劃和執(zhí)行能力；將商業(yè)策略轉(zhuǎn)化為市場計劃的能力
? 對金融行業(yè)和中國消費者行為有良好的了解，能夠以客戶為中心；注重實效;在最后期限內(nèi)交付的能力。
? 出色的營銷策劃和執(zhí)行能力；將商業(yè)策略轉(zhuǎn)化為市場計劃的能力
? 市場營銷或相關(guān)專業(yè)本科以上學(xué)歷。
? 溝通技巧：有效的書面和口頭溝通，在內(nèi)部和外部組織之間有效工作的能力。
? 團(tuán)隊合作能力：在復(fù)雜的，國際化的，時間緊迫的項目中跨團(tuán)隊工作的經(jīng)驗。
? 分析能力：深入了解目標(biāo)受眾客戶需求，痛點，反對意見，以便有足夠的洞察力來創(chuàng)造有意義的影響創(chuàng)意方向。
? 行業(yè)洞察力：了解金融行業(yè)的商業(yè)模式，包括銀行業(yè)務(wù)和國際業(yè)務(wù)。
? 團(tuán)隊合作能力：在復(fù)雜的，國際化的，時間緊迫的項目中跨團(tuán)隊工作的經(jīng)驗。
? 分析能力：深入了解目標(biāo)受眾客戶需求，痛點，反對意見，以便有足夠的洞察力來創(chuàng)造有意義的影響創(chuàng)意方向。
? 行業(yè)洞察力：了解金融行業(yè)的商業(yè)模式，包括銀行業(yè)務(wù)和國際業(yè)務(wù)。
? 具備良好的中英文溝通能力。雅思6分及以上優(yōu)先。
? 誠實正直；
? 具有說服、影響和談判的能力；
? 聰明勤奮；
? 積極進(jìn)取的態(tài)度；
? 具有說服、影響和談判的能力；
? 聰明勤奮；
? 積極進(jìn)取的態(tài)度；
Qualifications：
? Around 5 years of experience in Marketing area, strong competency and experience in proposition design, insights, digital and marketing strategy.
? Good understanding of the financial industry and Chinese consumer behavior, abilities to be customer-focused; results-oriented; ability to deliver within deadlines.
? Exceptional marketing planning and execution skills; ability to translate business strategy into go to-market plans.
? Good understanding of the financial industry and Chinese consumer behavior, abilities to be customer-focused; results-oriented; ability to deliver within deadlines.
? Exceptional marketing planning and execution skills; ability to translate business strategy into go to-market plans.
? Bachelor's degree or above in Marketing or in relevant majors.
? Communication Skills: Effective communication, both written and verbal, the ability to work effectively across internal and external organizations.
? Team Working Skills: Proven experience working on complex, international, time critical projects across different teams.
? Analytical Skills: Deep understanding of target audience client needs, pain points, objections in order to have sufficient insight to create meaningful impact creative direction.
? Industry insight: Understanding the business models of financial industry including Banking and international business.
? Team Working Skills: Proven experience working on complex, international, time critical projects across different teams.
? Analytical Skills: Deep understanding of target audience client needs, pain points, objections in order to have sufficient insight to create meaningful impact creative direction.
? Industry insight: Understanding the business models of financial industry including Banking and international business.
? Excellent communication skills in Mandarin and English are a must. IELTS 6 or above is preferred.
? Honesty and integrity;
? Ability to convince, influence and negotiate;
? Smart and hard working;
? Positive can-do attitude;
? Ability to convince, influence and negotiate;
? Smart and hard working;
? Positive can-do attitude;
工作地點
國貿(mào)大廈B座
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職位發(fā)布者
張敏航/人事經(jīng)理
立即溝通
協(xié)力管理咨詢(深圳)有限公司北京分公司We are China's independent foreign tax consultancy and provide a complete range of business services in China. Our clients include international SMEs(e.g., servicing some 1,000 clients in China from 47 different countries). We established our first office in Shenzhen(South China) in 1992, followed by Shanghai in 1994, Beijing in 1995, and Dalian in 2004 and Guangzhou in 2005. We also have a liaison office in Hong Kong. In total, we have staff strength of 300 professionals, led by our Regional Partners in each of the cities we operate. Our international and local experts are all versed in the legal, accounting and marketing fields in China. 50% of our staff are qualified Chartered Public Accountants, including ten who hold overseas CPA qualifications. Our service professionals are all fluent in Mandarin and English, and many in other languages including Cantonese, Russian, Italian and Greek. Among our services, we include Business Registrations and Licensing for Representative Offices, Wholly Foreign Owned Enterprises and Joint Ventures. We also provide Mergers& Acquisitions, and Corporate Re-structuring advisory services. Finally, We also provide tax compliance and advisory services, together with corporate accounting services on both retainer and project basis.協(xié)力商業(yè)顧問有限公司是在華較大的外國獨資稅務(wù)咨詢機(jī)構(gòu)，我們現(xiàn)有來自47個不同國家的近1000個客戶，并為他們提供全套的專業(yè)服務(wù)。早在1992年，我們在深圳成立了第一個辦事處,之后分別于1994年，1995年, 2004年和2005年在成立了上海，北京，大連和廣州辦事處還有香港聯(lián)絡(luò)處。協(xié)力商業(yè)顧問有限公司擁有近300名國內(nèi)外員工，他們是來自于法律，財務(wù)，會計和營銷領(lǐng)域的專業(yè)精英。我們一半以上的員工都擁有CPA資格認(rèn)證，其中有十名獲得的是海外CPA資格認(rèn)證，并且都精通普通話，英語,有些員工還精通廣東話，俄語，意大利語和希臘語。我們通常為客戶解決的問題包括：為合資企業(yè)，獨資企業(yè)以及辦事處辦理企業(yè)注冊和營業(yè)執(zhí)照；企業(yè)并購,重組等咨詢服務(wù)以及財務(wù)，會計，審計，稅務(wù)，人力資源方面的咨詢服務(wù)。 CHINA BRIEFING MAGAZINE我們公司還發(fā)行自己的月刊“China Briefing”，其內(nèi)容涵蓋了中國法律,稅務(wù)以及其它相關(guān)商業(yè)信息。您也可以通過瀏覽www.china-briefing.com免費閱讀我們當(dāng)月或以前的期刊。我們早在2000年3月就推出了“China Briefing”，至今仍是一家發(fā)行刊物全部文章由公司內(nèi)部專家撰寫的咨詢公司。我們每個月出版逾35,000份雜志，網(wǎng)站的月瀏覽率高達(dá)400,000,這無疑證明了我們作為獨立企業(yè)的穩(wěn)固地位。公司網(wǎng)站: http://www.dezshira.com
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