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- Identify market/consumer/competitor trends to initiate NPD request. Engage directly and regularly with customers/consumers to develop solid understanding of their needs, validate requirements accordingly

- Actively work with corporate product management to understand specific product features/benefits being developed and lead the successful launches of new products/solutions and new features in local & APAC market.

- Drive and influence Go-to-Market approach across product, technology and marketing via understanding and communicating well-researched market requirements.

- Lead cross-functional teams with respect to requirements interpretation, product decisions, specification reviews, customer satisfaction issues.

- Portfolio Management including product phase in/phase out, SKU rationalization, etc. Overdrive category productivity and profitability.

- Own and drive category strategy and performance to ensure continues market share gain and profitable growth.

- Responsible for Local-for-local initiatives of APAC regions, and manage NPDs under budget/timing/resource allowance.

- 識別市場/消費者/競爭對手趨勢，提出新產(chǎn)品開發(fā)請求。與客戶/消費者直接和定期接觸，以深入了解他們的需求，并相應(yīng)地驗證需求。

- 積極與公司產(chǎn)品管理人員合作，了解正在開發(fā)的特定產(chǎn)品功能/優(yōu)勢，并在當?shù)睾蛠喬袌龀晒ν瞥鲂庐a(chǎn)品/解決方案和新功能。

- 通過對市場需求的理解和溝通，推動和影響產(chǎn)品、技術(shù)和市場的進入市場方法。

- 領(lǐng)導(dǎo)跨職能團隊進行需求解釋，產(chǎn)品決策，規(guī)格審查，客戶滿意度問題。

- 項目組合管理，包括產(chǎn)品進/退，SKU合理化等。提高品類生產(chǎn)率和盈利能力。

- 制定并推動品類戰(zhàn)略和績效，確保市場份額的持續(xù)增長和利潤的持續(xù)增長。

- 負責亞太地區(qū)的本地對本地計劃，并在預(yù)算/時間/資源允許的情況下管理npd。