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Job Description
1. Plan, coordinate and execute university promotional campaigns and creative projects.
2. Produce, review and proofread university promotional materials in both Chinese and English, including news reports, print periodicals and booklets, advertorials, social media posts, official website updates, video scripts and others.
3. Plan and oversee the operation of university social media (e.g. Website, WeChat, Weibo, Channels etc.).
4. Deliver the university's achievements, mission and characteristics through corporate communications and public relations initiatives, such as university events, press conferences and exhibitions.
5. Manage PR crises by giving alerts and effectively communicating with the stakeholders when necessary.
6. Assist with the comprehensive management of the Media and Public Relations Office, contributing to policy-making, work procedure, planning, operational efficiency and communication effectiveness.
7. Undertake any other tasks and responsibilities as assigned by the supervisor.

Qualifications
1. A Bachelor's Degree or higher in Journalism, Communications, Marketing, Public Relations, or related fields.
2. A minimum of ten years of work experience in a related field, with a demonstrated track record and management experience in marketing, public relations, social media, large-scale event organisation, or related areas.
3. Exceptional proficiency in both written and spoken Chinese and English, with the ability to communicate effectively with diverse stakeholders.
4. Strong strategic thinking capabilities, robust communication skills, and a demonstrated ability to foster teamwork, underscored by a profound sense of responsibility.
5. Familiarity with higher education in the Chinese mainland and experience on branding and marketing in a large-scale enterprise are a plus.

崗位描述
1、策劃、協(xié)調(diào)和執(zhí)行校級公關(guān)宣傳活動(dòng)和創(chuàng)意項(xiàng)目。
2、制作、編輯和審校大學(xué)品牌推廣相關(guān)的中英雙語宣傳材料，包括新聞、刊物、公關(guān)文、社交媒體信息、官網(wǎng)發(fā)布內(nèi)容、視頻腳本等。
3、管理學(xué)校官方媒體平臺（官網(wǎng)、微信公眾號、微博、視頻號等），策劃各類宣傳內(nèi)容。
4、通過整合傳播和公共關(guān)系活動(dòng)（如學(xué)校活動(dòng)、媒體見面會、展覽項(xiàng)目等），向公眾傳達(dá)學(xué)校的成就、使命和優(yōu)勢特色。
5、具備危機(jī)公關(guān)意識，能及時(shí)預(yù)警和妥善應(yīng)對，必要時(shí)實(shí)施危機(jī)公關(guān)傳播方案。
6、協(xié)助部門管理制度、工作流程和規(guī)劃的落實(shí)和優(yōu)化，持續(xù)提升運(yùn)作效率和傳播效果。
7、完成上級交辦的其他任務(wù)。

任職要求
1、新聞傳播、市場營銷、公共關(guān)系或相關(guān)專業(yè)本科或以上學(xué)歷。
2、十年以上工作經(jīng)驗(yàn)，具有營銷傳播、公共關(guān)系、社交媒體、大型活動(dòng)組織等方面的管理經(jīng)驗(yàn)。
3、優(yōu)秀的中文、英文書面和口頭表達(dá)能力。
4、具備強(qiáng)烈的責(zé)任感，出色的戰(zhàn)略思維、溝通理解和團(tuán)隊(duì)協(xié)作能力。
5、熟悉中國內(nèi)地高等教育并有大型企業(yè)品牌和營銷經(jīng)驗(yàn)者優(yōu)先。