Marketing Manager- China
BUSINESS: CIRCOR Industrial
LOCATION: Shanghai, China
DIRECT REPORTING: VP/GM, Industrial APAC
We are seeking an experienced China Marketing Manager to
join our team. The role is responsible for the overall development and
execution of the marketing strategy and related activities for CIRCOR China
Region. The essential responsibilities majorly include strategy planning,
product management, pricing, marketing Intelligence and communications. This
role will also be closely worked with colleagues in the global Marketing and
Sales functions of CIRCOR.
You will:
- Lead the strategic planning for the region. Own the execution of the strategic
initiatives. - Design the product roadmap and Go-to market plans. Run market, as well as
competition analysis. Gather early market trends and customer needs,
translating those into product requirements. - Take lead of specified marketing activities including but not limited to: VOC
& idea generation, new product development & strategic growth
initiative related projects, promotion, lead generation and follow up, and
be responsible for the funnel size and quality in strategic target
markets。 - For VOC & all related studies, be responsible for surveys implementation
and follow ups, in alignment with the sales team in the countries.
Lead Product Management and Pricing function in China Region and coordinating - cross APAC Region.
- Closely
coordinate with global Product Management team to ensure the local product
roadmaps are aligned with global roadmaps, ensuring the local requirements
are considered to meet the customer demand. Drive and prepare business
cases leading to local or global product portfolio extensions in alignment
with the local market requirements. - Lead the promotion activities, including the customer experience program as well as promotional activities such as exhibitions (from budgeting, to planning and execution with suppliers), marketing events, communications with customers, channels and internal customers/employees.
- Owns business development of selected target initiatives in close collaboration with sales teams. Drives activities such as lead generation & follow up, win/loss analysis, –joint customer visits, pursue the suspect &
prospect customer at the early stage.
You Have:
- Good knowledge and understanding of strategic, product management and/or business development methodologies and techniques.
- Business Development & good knowledge of the flow control market, its structure, stakeholders and trends
- Strong ownership and leadership skills. Ability to work and communicate across multiple cultures.
- Excellent analytical, communication, problem resolution and decision-making skills.
- Feel comfortable with ambiguity and capable of taking action without a
finalized scope.
- Be able to engage with strategic questions to help shape and define the
problem at hands, manage risks and expectation and effectively drive
clarity and project forward.
- Proficient in Microsoft PowerPoint (very important), Office toolboxes.
- Flexible in working hours to adapt to time zones and high resilience expected.
Education:
- BS required, prefer to major in Engineering / Business / Technology preferred
- Master’s degree preferred, but not a must
- 10 years experiences in the relevant industry and in Marketing or Sales
functions
Language skills
- Fluent spoken and written English and mother tongue of Mandarins are required。
Working Location
- Based in Shanghai China with about 10% domestic and international travels
Why CIRCOR:
? Work in a collaborative and
innovative environment with a focus on professional growth.
? Contribute to a diverse and
inclusive workforce that values individuality and creativity.
? Competitive compensation package and
comprehensive benefits.
About CIRCOR:
CIRCOR International is one of the world's renowned providers of mission critical flow control products and services for the Industrial and Aerospace & Defense markets. We have a product portfolio of market brands serving our customers' most demanding applications. CIRCOR markets its solutions directly and through various sales partners to more than 14,000 customers in approximately 100 countries. We have a global presence with approximately 3,200 employees and we are headquartered in Burlington, Massachusetts. For more information, visit us at CIRCOR website.
CIRCOR is an equal opportunity employer, which means we will not discriminate against any individual based on race, color, sex, national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, genetic information, military or veteran status, disability, or any other characteristic protected by applicable law. This policy applies to all aspects of the employment
relationship, from recruiting and hiring through separation.