職位描述
品牌策劃新媒體策劃市場(chǎng)策劃
- A minimum of 3 years of experience in strategic marketing planning is required, with a strong understanding of consumer behavior and market trends.
- A deep understanding of the 360° marketing landscape, encompassing traditional media, digital marketing, social media, e-commerce and experiential marketing, is crucial.
- The ideal candidate thrives in a collaborative environment while also being able to work independently.
- Exceptional analytical skills and the ability to translate data insights into actionable marketing strategies are essential.
- Able to clearly articulate complex information to both internal and external stakeholders.
- Able to conduct in-depth market research and competitive analysis to inform category situation or campaign development.
- Develop comprehensive results-driven marketing plans (bilingual English & Chinese) aligned with client objectives, brand positioning and category communication needs.
- Identify and recommend the most effective marketing channels for each campaign.
- Partner with the Creative Director and the rest of the extended teams across domains to translate strategic goals into compelling narratives and creative
concepts. - Track campaign performance and recommend adjustments to optimize results.
- Experience working with B2B-related industries (e.g., tech, healthcare, industrial) and marketing communications in other markets beyond China is a plus.
- A passion for storytelling and understanding on how to connect with audiences strategically.
工作地點(diǎn)
仁和順興路3號(hào)
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職位發(fā)布者
Danya wang/HRM
剛剛活躍立即溝通
北京筆克聯(lián)動(dòng)咨詢有限公司Who is Pico TBA Consulting Group LtdPico TBA Consulting Group Ltd is a Pico Worldwide subsidiary who provides strategic consulting services to clients and to Pico regional teams. We combine strategic insights and understanding with the exploration of creative opportunities to create experiences that truly activate client’s brands.We begin with fresh insight, create new perspectives and then design experiential marketing programs that realise our client’s business objectives. Our goal is to continuously activate brands through the creation of relevant brand experiences that achieve the highest return possible for our clients.Pico Worldwide is a brand activation agency which employs 2,400 employees worldwide. It focus on delivering Total Brand Activation to its clients which include Peugeot, Nokia-Siemens, Mercedes, Dow, P&G and Rolls-Royce to name a few. www.tbacreative.net有關(guān)筆克聯(lián)動(dòng)咨詢有限公司筆克聯(lián)動(dòng)咨詢有限公司是環(huán)球筆克集團(tuán)成員，直接為客戶或透過(guò)全球筆克網(wǎng)絡(luò)提供品牌策略顧問(wèn)服務(wù)。我們對(duì)策略分析透徹，以創(chuàng)新的方式為最終顧客締造獨(dú)特而難忘的體驗(yàn)，有效激活客戶的品牌。我們以新思維及新視野起步，深入分析客戶的整體目標(biāo)后，制定體驗(yàn)式市場(chǎng)營(yíng)銷的具體目標(biāo)，從而構(gòu)思一個(gè)全面方案。此外，為確保客戶達(dá)到最佳回報(bào)，我們?nèi)倘ΡO(jiān)管。筆克憑借四十多年豐富經(jīng)驗(yàn)，一直為客戶提供卓爾不凡的方案，成為全方位品牌激活的領(lǐng)導(dǎo)者。集團(tuán)既提供一站式全方位品牌激活方案，同時(shí)擅長(zhǎng)滿足客戶在個(gè)別專業(yè)領(lǐng)域上的需要。集團(tuán)在全球聘用逾2,200名專業(yè)員工，其銷售及生產(chǎn)網(wǎng)絡(luò)覆蓋全球32個(gè)主要城市。筆克服務(wù)的客戶遍布各地，其中包括陶氏化學(xué)、麥當(dāng)勞、奔馳、摩托羅拉、諾基亞西門(mén)子、寶潔公司、標(biāo)致和勞斯萊斯等。筆克遠(yuǎn)東集團(tuán)有限公司于1992年在香港交易所上市(股票代號(hào)：0752)。其在2010財(cái)政年度的營(yíng)業(yè)額超過(guò)30億港元。 www.tbacreative.net
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