職位描述
潤(rùn)滑油行業(yè)化工行業(yè)
Job overview:
The role is responsible for digital marketing with driving integrated initiatives across different digital channels, he/she takes charge of digital channels and provide strong business partnership to related stakeholders with continuously driving digital marketing annual planning & execution, digital brand building, consumer digital engagement etc. in ecosystem with close partnership by fully leveraging digital force to support brand building and business growth.
The role is responsible for digital marketing with driving integrated initiatives across different digital channels, he/she takes charge of digital channels and provide strong business partnership to related stakeholders with continuously driving digital marketing annual planning & execution, digital brand building, consumer digital engagement etc. in ecosystem with close partnership by fully leveraging digital force to support brand building and business growth.
Responsibilities:
1.Develop and implement annual digital marketing plan and calendar to support and grow O2O business to meet/exceed business objectives.
2.Leverage digital channels and resources to drive brand equity, awareness through SEO (search engine optimization).
3.Manage social media operations with positioning, content allocation, tonality control etc to spread/amplify the voice of V brand and its products, and recruit customers/fans.
4.Develop and execute digital campaign on consumer/customer engagement and reactivation, amplify brand equity and products advantages to achieve successful selling- in/out recommendation and conversation.
5.Effective digital platform management with continuous efforts on brand communication and education. Digital effectiveness report and ROI analysis presenting.
1.Develop and implement annual digital marketing plan and calendar to support and grow O2O business to meet/exceed business objectives.
2.Leverage digital channels and resources to drive brand equity, awareness through SEO (search engine optimization).
3.Manage social media operations with positioning, content allocation, tonality control etc to spread/amplify the voice of V brand and its products, and recruit customers/fans.
4.Develop and execute digital campaign on consumer/customer engagement and reactivation, amplify brand equity and products advantages to achieve successful selling- in/out recommendation and conversation.
5.Effective digital platform management with continuous efforts on brand communication and education. Digital effectiveness report and ROI analysis presenting.
Requirements:
- Bachelor degree or above in communications, marketing, multimedia, E-commerce related discipline.
- At least 7 years of digital marketing experience, including SEM, SEO, website, SCRM, and digital advertising.
- Proven digital operational experience and track record of success.
- Proven experience in launching and managing digital products / platforms.
- Passionate and savvy in brand building, digital world and Ecosystem building.
- Innovation and able to come up with creative solutions.
- Negotiation and partner management skills.
- Self-motivated, results driven, strong learning agility and attention to details.
- Strong analytical skills and business acumen.
- Good English and Chinese both in oral and written
- Bachelor degree or above in communications, marketing, multimedia, E-commerce related discipline.
- At least 7 years of digital marketing experience, including SEM, SEO, website, SCRM, and digital advertising.
- Proven digital operational experience and track record of success.
- Proven experience in launching and managing digital products / platforms.
- Passionate and savvy in brand building, digital world and Ecosystem building.
- Innovation and able to come up with creative solutions.
- Negotiation and partner management skills.
- Self-motivated, results driven, strong learning agility and attention to details.
- Strong analytical skills and business acumen.
- Good English and Chinese both in oral and written
獎(jiǎng)金績(jī)效
豐厚績(jī)效獎(jiǎng)金
工作地點(diǎn)
徐匯區(qū)中山南二路
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職位發(fā)布者
anna MO /人事主管
昨日活躍立即溝通
勝牌(上海)化學(xué)有限公司Valvoline勝牌代表美國(guó)總部在中國(guó)進(jìn)行全方位的市場(chǎng)運(yùn)作和品牌運(yùn)營(yíng)。從2000年至今，勝牌公司先后在全國(guó)多個(gè)城市建立了穩(wěn)固的銷(xiāo)售網(wǎng)絡(luò)。勝牌公司以向市場(chǎng)提供高品質(zhì)高檔次的潤(rùn)滑油產(chǎn)品及汽車(chē)化工品而著稱(chēng)。目前，勝牌公司正加大中國(guó)市場(chǎng)的開(kāi)發(fā)力度，為廣大中國(guó)用戶(hù)提供優(yōu)質(zhì)的勝牌產(chǎn)品，立志于向每一位顧客提供全方位的服務(wù)。同時(shí)，久負(fù)盛名的勝牌產(chǎn)品為眾多汽車(chē)制造廠(chǎng)商所推薦或定位專(zhuān)用潤(rùn)滑產(chǎn)品，通用、福特、克萊斯勒、大眾、寶馬、保時(shí)捷美國(guó)軍方及美國(guó)交通部均推薦勝牌產(chǎn)品為指定使用產(chǎn)品。勝牌公司還與世界上最大的發(fā)動(dòng)機(jī)制造商康明斯公司結(jié)為全球戰(zhàn)略合作伙伴，每一臺(tái)康明斯發(fā)動(dòng)機(jī)均使用勝牌的潤(rùn)滑油產(chǎn)品。為了開(kāi)發(fā)中國(guó)市場(chǎng)，勝牌公司與康明斯公司已在上海成立了合資的康勝潤(rùn)滑油（上海）有限公司。中國(guó)為世界上第二大潤(rùn)滑油消費(fèi)國(guó)，市場(chǎng)發(fā)展?jié)摿薮螅?jìng)爭(zhēng)也異常激烈。勝牌來(lái)到中國(guó)，將憑借其雄厚的實(shí)力，優(yōu)異的品質(zhì)和全方位的專(zhuān)業(yè)服務(wù)，在未來(lái)為中國(guó)經(jīng)濟(jì)的發(fā)展做出更大的貢獻(xiàn)和承諾。
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