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崗位職責(zé)：
1.市場推廣策略的分析與制定：負(fù)責(zé)分析國內(nèi)外教育市場趨勢，制定與學(xué)校發(fā)展相適應(yīng)的推廣策略，為學(xué)校市場推廣活動提供有力、全面的數(shù)據(jù)支撐與推廣建議。
2.品牌形象塑造：通過創(chuàng)意策劃、活動組織、媒體傳播等方式，打造學(xué)校獨特的品牌形象，提升學(xué)校在目標(biāo)市場的知名度和美譽度。
3.新媒體內(nèi)容包裝與渠道運營：針對學(xué)校公眾號、網(wǎng)站、小紅書、視頻號、抖音等自媒體，從策劃、制作、宣傳、發(fā)布內(nèi)容進(jìn)行全面統(tǒng)籌，同時負(fù)責(zé)學(xué)校對外宣傳材料的制定與審核（如宣傳冊、宣傳折頁、校刊 雜志、校門宣傳欄、宣傳片等）。通過精準(zhǔn)定位和內(nèi)容策劃，有效傳達(dá)學(xué)校的品牌形象和核心價值。
4. 合作資源開發(fā)與維護(hù)：拓寬、跟進(jìn)現(xiàn)有線下、線上合作客戶，開發(fā)新資源。維護(hù)并拓展媒體關(guān)系、宣傳渠道并對相關(guān)數(shù)據(jù)進(jìn)行收集、統(tǒng)計及整理。與各類教育機(jī)構(gòu)、行業(yè)組織、媒體等建立并保持緊密合作關(guān)系，共同開展市場推廣活動，擴(kuò)大學(xué)校的影響力。
5. 支持并協(xié)助學(xué)校其它部門工作：參與組織各類活動（擇校展、音樂會、對外交 流活動等），并進(jìn)行系列報道。協(xié)助完成招生目標(biāo)及相關(guān)工作，利用不同的社交媒介發(fā)布相關(guān)招生的信息。
任職要求：?1. 教育、市場營銷或相關(guān)專業(yè)本科及以上學(xué)歷，英文流利，能作為工作語言。具備相關(guān)市場推廣經(jīng)驗，熟悉國內(nèi)外教育市場，對教育有深入了解和研究。
2.熟練掌握各種市場推廣工具，有全面運營、管理新媒體平臺的經(jīng)驗，具備出色的文字表達(dá)能力和內(nèi)容策劃能力。
3.有較強(qiáng)的創(chuàng)造性思維能力與創(chuàng)新概念，對推廣及傳播工作有極大的熱情，喜歡接觸新鮮事物，迎接各種挑戰(zhàn)，具備良好的抗壓能力和執(zhí)行能力。
4. 具有良好的團(tuán)隊合作能力及敬業(yè)精神，善于溝通和帶領(lǐng)團(tuán)隊。能夠帶領(lǐng)團(tuán)隊高效完成工作任務(wù)，并與不同部門和合作伙伴建立良好的合作關(guān)系。?
Responsibilities:
1. Analysis and formulation of marketing strategies: Analyze trends in the domestic and international education market, devise suitable promotional strategies aligned with the school's development, and provide strong, comprehensive data support and promotional suggestions for the school's marketing activities.
2. Brand image shaping: Utilize creative planning, event organization, and media communication to establish a unique brand image for the school, enhancing its visibility and reputation in the target market.
3. New media content packaging and channel operation: Coordinate planning, production, promotion, and release of content for the school's public accounts, website, platforms such as Xiaohongshu, video platforms, and Douyin. Responsible for developing and reviewing external promotional materials (such as brochures, leaflets, magazines, campus bulletin boards, promotional videos, etc.). Through precise positioning and content planning, effectively convey the school's brand image and core values.
4. Development and maintenance of cooperative resources: Expand and follow up with existing offline and online cooperative clients, develop new resources, and maintain and expand media relations and promotional channels while collecting, analyzing, and organizing relevant data. Establish and maintain close cooperation with various educational institutions, industry organizations, media, etc., to jointly carry out marketing activities and expand the school's influence.
5. Support and assist other departments of the school: Participate in organizing various activities (school fairs, concerts, external exchange activities, etc.) and conduct series reports. Assist in achieving enrollment targets and related tasks by utilizing various social media platforms to disseminate enrollment information.
Requirements:
1. Bachelor's degree or above in education, marketing, or related fields, fluent in English, with the ability to use it as a working language. Possess relevant marketing experience, familiar with domestic and international education markets, and have an in-depth understanding and research on education.
2. Proficient in various marketing tools, with experience in comprehensive operation and management of new media platforms, excellent writing and content planning skills.
3. Strong creative thinking and innovative concepts, passionate about promotional and communication work, enjoy exploring new things, embrace challenges, and have good stress resistance and execution ability.
4. Excellent teamwork and dedication, adept at communication and leading teams. Able to efficiently lead the team to complete tasks and establish good cooperation with different departments and partners.