- 崗位職責: Fully support business growth of automotive aftermarket business with product category optimization, channel development and sell-out improvement 通過產(chǎn)品線優(yōu)化,渠道拓展以及售出提升,全面支持汽車后市場渠道業(yè)務(wù)的發(fā)展 Implement market study to deeply learn the market intelligence, competitor information and customer needs 開展市場研究,深入了解汽車后市場的市場情報,競品信息以及客戶需求 Market positioning for different product categories to define the accurate competitor, market segment and price guideline 對不同產(chǎn)品線進行合理的市場定位,找到準確的目標競品,細分市場和價格指導(dǎo) Product category analyses and optimize based on the market and customer needs 分析現(xiàn)有的產(chǎn)品線,根據(jù)市場和客戶需求進行產(chǎn)品線優(yōu)化 Cooperate with PM team, provide new product requirement and develop the new product 配合產(chǎn)品部門,提出新品需求,進行新品開發(fā) Make the product go-to-market strategy to improve the product sales 制定產(chǎn)品上市及營銷策略,提升產(chǎn)品銷量 Cooperate with channel sales team to support the channel development for different categories 配合渠道銷售部門,根據(jù)不同產(chǎn)品線開發(fā)有針對性的渠道銷售網(wǎng)絡(luò) Based on customer needs, make and implement various types of promotion 基于客戶需求制定多種形式的促銷政策 Guide channel customer to plan the sell-out event and track the result 指導(dǎo)渠道客戶規(guī)劃產(chǎn)品售出活動并跟蹤效果 Regularly analyses the sales performance of the product category and provide improvement solution 定期分析產(chǎn)品線的銷售表現(xiàn),并提出提升解決方案 - 崗位要求: Bachelor degree or above 大學(xué)本科及以上學(xué)歷 5 to 10 years of working experience on product development, management and related channel development in automotive aftermarket, experinece on auto engine oil and chemical product is highly plus 5-10年以上汽車后市場產(chǎn)品線開發(fā),管理和產(chǎn)品渠道拓展的相關(guān)工作經(jīng)驗,機油及化學(xué)品等乘用車養(yǎng)護產(chǎn)品相關(guān)領(lǐng)域的優(yōu)先 Familiar with the businees of the maintenance product in automotive aftermarekt and related downstream business 熟悉乘用車汽車后市場中養(yǎng)護產(chǎn)品的業(yè)務(wù)以及下游渠道的業(yè)態(tài) Knowledge about each step from product development to the go-to-market for auto engine oil 對于乘用車機油產(chǎn)品從開發(fā)到應(yīng)用的各個環(huán)節(jié)有一定的了解 Capability of the independent project management and problem sloving 有獨立的項目管理以及解決問題的能力 Good at data analyses, experinece on using SAP is plus 良好的數(shù)據(jù)分析能力,有使用SAP系統(tǒng)經(jīng)驗者優(yōu)先 Proficiency in Microsoft Office 熟練使用辦公軟件 Good verbal and written English communication skills 良好的英語口語和書面溝通能力 Strong cross department communication, coordination and cooperation skills 較強的跨部門溝通,協(xié)調(diào)及合作能力 Good anti-pressure ability, able to multitask 良好的抗壓能力,能面對多任務(wù)開展工作