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The B2B Digital Marketing Manager is responsible for Leads generation，communicating with key stakeholders to establish and implement marketing strategies via digital with the aim of growing LMC Brand, leads generation and opportunity conversion for B2B business, including clubs, vertical channels (corporate, hotel). This will involve planning, coordination and integration, budget control, analytical thinking, content creation, and excellent execution of marketing campaigns and activities. This role needs to roll up their sleeves and help the marketing teams to get started with the right marketing spend, in the right channels, using the right contents. This person must also appreciate digital lead generation techniques and be able to view digital leads as part of a holistic lead generation strategy. The KPI’s of number of leads and opportunity conversion will guide this person’s approach. The successful candidate must be extremely digital experienced, with a track record of success in working in B2B digital. Good with numbers and commercial, this person must be able to work with the sales and marketing internal teams for license revenue growth.

KEY RELATIONSHIPS:

Develop and maintain excellent working relationships with:
? LMC marketing team members
? LMC Customer Experience members
? The wider LMC team
? Club clients and potential customers
? Key external partners (such as IWF)
? Digital suppliers, vendors (such as Ruyi)

LEADS GENERATION AND NURTURE FROM DIGITAL MARETING:

? Formulate and implement a long-term leads generation plan for success in the channels of SEM, SEO, website, SCRM, Douyin, Red and WeChat.
? Based on the existing leads, use the re-marketing to nurture the leads through digital contents and the efficient SCRM to help convert to the opportunities.

CONTENT CREATION AND CAMPAIGN MANAGEMENT:

? Develop the monthly content plan, and create the suitable digital contents with industry insight for the purpose of leads generation and leads nurture.
? Initiate the digital campaign by utilizing the fitness report.

COMMUNICATION & RELATIONSHIPS:

? Manage relationships with Industry Associations, preferred vendor partnerships and suppliers to maximize benefits and ensure relationship longevity.

Work AS UNITED:

? Relationships with partnerships is excellent and partners are aware of our goals
? Internal relationship with fellow team members is excellent and embraces a team approach

TECHNICAL:

? Proven track record of using digital techniques to increase leads in the B2B environment.
? Understanding of digital platforms currently used, but not limitation to the below items, for example
o Salesforce
o SCRM (WEIMENG)
o Microsoft Power BI
? Demonstration of ability to use digital techniques in a company environment (rather than agency environment) to drive commercial outcomes
? Ability to work flexibly with limited media spend – and advise on where media spend needs to increase
? Process and project orientated approach
? Strong analytical and planning skills and attention to detail but with the ability to stand back and focus on the big picture
? Time management and prioritization; ability to establish urgency of tasks and multi-task under pressure

EXPERIENCE:

? Approximately 7 years of digital marketing experience, specifically in lead generation
? With a specialization in digital marketing, including SEM, SEO, website, SCRM, and Douyin advertising.
? The experience of B2B lead generation and nurture.
? Proven digital operational experience and track record of success
? Innovative ideas and able to come up with creative solutions
? An interest in sports and fitness is preferred
? Excellent communication and interpersonal skills
? Bilingual in Chinese and English (preferred)