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l Marketing communications and activations

o
Create annual marketing
plans and manage the IMC within the assigned
scope to boost short-term and long-term brand growth, from ideation, proposal, metrics set-up, budgeting, agency or media
management, activation to post-analysis and reporting

o
Formulate the marketing
strategy on Douyin and execute accordingly to build the 5A brand pool, e.g.
communications, content management, KOL/KOC, paid ads

o
Develop plans around the
sport angle to strengthen the brand image and accelerate marketing efficiencies,
either campaign-based or always-on

l
Product marketing and
management

o
Create product selling
points and claims that fulfil the market opportunities and consumer needs. Conduct
market research, studies and testing where applicable.

o
Coordinate with German HQ, internal and other external parties on product management (e.g.
artworks, registration, new products) and creation
of local marketing assets

l Others

o Work closely with the cross-functional departments with projects
initiated either by marketing team, EC/KA team or HQ

o Commit to innovation to breakthrough the brand growth while possess business
acumen

o Other jobs assigned by the line manager

Requirements:

l Bachelor’s degree or higher

l Native in Mandarin Chinese and fluent in English (professional level, verbal and written)

l Minimum 5 years of experience in a company’s marketing department (preferably
FMCG or cosmetics industry)

l Proven records of leading successful Douyin marketing activities with
sales results

l Clear understanding of marketing principles

l Self-motivated, results-driven, resilient, problem-solving and can-do attitude

l Open-minded and can evolve with the company growth and stage

l Strong project management skills & ownership

l Outstanding analytical skills and numerical
understanding (strong Excel skills)

l
Sound communication skills and presentation skills
(both PowerPoint skills and presenting skills)