職責描述:
? Manage social media accounts(RED, Weibo, We chat)for our clients. Create contents to build brand awareness and followers activation. .
1)負責公司品牌及旗下產(chǎn)品的新媒體營銷推廣,包括:小紅書、微信、微博等日常運營推廣工作。
? Assist line manager on preparing social marketing plan and developing online marketing strategy.
2)配合上級完成策劃,負責新媒體營銷過程相關(guān)文案撰寫,并制定線上營銷活動的推廣方案,參與并執(zhí)行具體工作。
? Develop annual strategy with influencers to achieve marketing objectives and initiatives.
3) 能獨立策劃年度KOL合作方案,并結(jié)合熱點事件,通過各種推廣手段實現(xiàn)品牌推廣計劃和目標。
? Discover new and appropriate influencers to represents our clients, in order to build brand awareness.
4)發(fā)現(xiàn)與品牌形象契合的KOL并與之建立聯(lián)系,擴大品牌在線上平臺的影響力。
? Expand our clients’ social medial exposure by constructing local digital communities.
5)通過建立品牌線上社群,為品牌爭取最大程度的社交媒體曝光。
? Identify the latest social media trend and market information which can apply to our client’s marketing plan
6)收集并分析其他成功新媒體案例和數(shù)據(jù),為公司新媒體運營策略建立有效運營手段提升用戶活躍度,
任職要求:
? Bachelor’s degree and above. 1 year+ of work experience in PR, Digital Marketing or Social media agencies.
1)本科及以上學(xué)歷,在公關(guān)和新媒體運營方面有一年以上工作經(jīng)驗優(yōu)先。
? Creative thinking, passion in discovering the latest social media trends.
2)關(guān)注行業(yè)及社會熱點,了解并及時掌握不同新媒體平臺玩法,有網(wǎng)感、有邏輯、具備創(chuàng)新意識和經(jīng)驗
? Strong interest in fashion business and have interest in culture and lifestyle sectors.
3)熱愛時尚行業(yè),對生活人文領(lǐng)域有自己獨到的見解
? Extensive knowledge of managing WeChat Douyin and Red official accounts.
4)熟練使用微信視頻號,抖音賬號,小紅書賬戶后臺
? Positive, self-motivated and a good team player.
5)性格積極主動,擁有團隊合作精神。
? Good command in both Mandarin and English (verbal and written). Excellent English proficiency is preferred.
6)良好的中英文聽說讀寫能力。英文能力較強者優(yōu)先
Comfortable working in a fast-paced environment and able to work under pressure.
7)能夠適應(yīng)快節(jié)奏的工作環(huán)境,并在壓力下完成工作。
福利待遇:
五險一金,每年一次outing
團隊年輕活力,公司氛圍好
上海 - 徐匯
上海慧姿化妝品有限公司上海 - 虹口
上海睿弘國際物流有限公司上海 - 嘉定
上海妍州實業(yè)有限公司上海 - 靜安
上海啟冀文化傳播有限公司