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    400-885-9898
    更新于 12月13日
    智聯(lián)APPAPP
    舉報
    Head of Marketing & Admissions
    3萬-3.5萬
    • 北京大興區(qū)
    • 10年以上
    • 本科
    • 全職
    • 招1人
    職位描述
    招生
     Head of Marketing & Admissions  
     Reporting to: School Leadership Team & Corp IDM 
     Direct reports: Marketing & Admissions Team 
     Responsibilities 
     Develop and implement marketing strategies 
     Formulate and execute the marketing and communication plan and strategies of YWIES YZ 
     and YCIS YZ consistent with headquarters and regional initiatives. Mastermind and manage  
     all advertising, promotional and PR activities and admissions procedures to optimize the  
     number of enquiries; and eventually maximize the number of students and market share; and  
     to achieve enrolment objectives and targets. 
     Brand management 
     Maintain the brand image in accordance to the positioning following corporate guidelines,  
     adapting it to best fit within a local context. Enrich the brand equity on a continuous basis.  
     Establish credibility, and to build and optimize the brand awareness and preference through  
     different channels, tactics and vehicles. Ensure the consistency of the brand image in all  
     marketing and promotional materials. 
     Establish PR and media strategies 
     Develop strategy to gain editorial access to major newspapers, magazines and other  
     appropriate media, and build rapports with key industry bodies. Work out PR strategy and  
     media schedule to maximize the exposure of the YWIES YZ and YCIS YZ. Provide regular  
     and ad hoc update of YWIES YZ and YCIS YZ to the media to increase presence of YWIES 
     YZ and YCIS YZ 
     Strengthen collaboration and partnership with key business partners 
     Explore collaboration opportunities with key business partners such as banks, corporations,  
     vip clubs, pre-schools etc. that can be helpful in attracting quality students. Form strategic  
     alliance and maintain good relationship with these partners and conduct marketing activities  
     with joint effort. 
     Monitor market condition and competitors’ move 
     Closely monitor and evaluate the market conditions such as market trend, demand and supply,  
     and other market changes from time to time and adjust the marketing strategies accordingly if  
     necessary. Gather and review competitor data and activities on a regular basis in order to counteract or response. Provide accurate, regular and timely report and updates to  
     headquarter in HK. 
     Evaluate the effectiveness of events 
     Establish and use appropriate metrics to evaluate the effectiveness of the events, programs  
     and projects. Review and report on results. 
     Manage the marketing and admissions budget and expenses 
     Plan and manage the annual marketing and admissions budget to ensure it is utilized  
     reasonably and appropriately in achieving the marketing objectives.  
     Admissions Strategy and Report 
     Ensure the smooth running of the admissions office. Formulate admissions procedures in  
     relation to the changing environment and needs according to admissions strategy and policies. 
     Provide updated Student numbers and projection reports to relevant parties. Evaluate  
     continually and redesign where appropriate all aspects of the admissions process with the  
     goal of maintaining a capacity enrollment of qualified students and to improve conversion rate  
     in admissions. Keep relevant statistics on all aspects of the admission and re-enrollment  
     program. Develop the appropriate admissions materials that promote the school to  
     prospective students. 
     Students Enrollment 
     Direct the admissions process from point of inquiry through enrolment. Present the YWIES YZ 
     and YCIS YZ. to prospective students and parents, including systematic and efficient handling  
     of applications, communication with candidates and their parents, school tours, interviews with  
     potential parents, arrangements for admissions testing, securing of necessary student  
     credentials; and communicating final decisions to the families; up to the point the Offer of  
     Placement is signed and the student is officially enrolled in the school. 
     Manage and train staff 
     Recruit and build a proactive and capable marketing and admissions team, ensuring each  
     marketing and admissions staff is fully trained and has the right level of local marketing and  
     sales expertise. Admissions staff should be equipped with the skills to sell effectively to  
     parents, corporations and any other interested parties.  
     Work closely with local school teams and marketing and admissions offices in other  
     locations 
     Work closely with the local school teams and school management such as Co-Principals,  
     School Business Manager and Division Heads to ensure enrolment targets are met. Ensure  
     effective communications and relationships building both formally and informally to gain supports from both academic and non-academic teams. Liaise with other YWIES / YCIS  
     marketing and admissions offices in other locations for common practices, best practices and  
     corporate projects etc. 
     Other supports 
     Manage other projects and performing other duties assigned by the Head of Marketing in HK  
     as necessary. Assist the schools in promoting selected school events which appeal to  
     prospective parents such as open day, exhibitions etc.by providing appropriate promotional 
     materials and recommendation on promotion.  
      
     The ideal candidate will have: 
     ? Minimum 10 years’ experience in Marketing, Brand Management, Sales Management  
     and/or Public Relations, Admissions preferably in high-end education or service industry,  
     with at least 3 years in a similar position. 
     ? Degree holder or above in Marketing, Communications, Public Relations, Business  
     Administration or related disciplines. 
     ? Exceptional command of both spoken and written English. 
     ? Proficiency in Chinese (Mandarin and Cantonese). 
     ? Hands on digital marketing experience is a must. 
     ? Solid experience in planning and driving an effective marketing program. An established  
     track record of building rapport with media and/or business associations highly preferred. 
     ? Solid experience of admissions management is a must  
     ? Strong planning and organization skills with an analytical and creative mind.  
     ? Excellent interpersonal skills and teamwork; must be a highly effective communicator. 
     ? Outgoing, independent, customer-oriented and driven personality with a high degree of  
     initiative. 
     ? Strong interest & passion in education

    工作地點
    耀華國際教育學(xué)校(亦莊校區(qū))
     
     
    職位發(fā)布者
    宋女士/人力資源經(jīng)理
    昨日活躍
    立即溝通 
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    微特科技（山西）有限公司成立于2021年。主要經(jīng)營專業(yè)人力資源測評，人事招聘，專業(yè)咨詢及計算機(jī)AI軟件開發(fā)等業(yè)務(wù)。公司擁有專業(yè)顧問55人，現(xiàn)在公司招聘軟件開發(fā)工程師、人事及各地區(qū)高級顧問歡迎各位投遞。
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