職位描述
Job Title: Digital Marketing Manager (Bilingual - Chinese/English) Location: Shenzhen
Job Type: Full-time
About Us: Registrar Corp’s mission is to promote consumer health and safety by providing over 30,000 food, cosmetic, medical device, and drug companies in 180+ countries with US FDA compliance software and services. We are growing fast and seeking talented and dedicated professionals to join our team as we focus on expanding our presence in the China market.
We are seeking a Digital Marketing Manager who is bilingual in Chinese and English and has a proven track record in developing and executing integrated marketing strategies that drive lead generation. This role will directly report to the USA SVP of Marketing, who will give strategic direction, manage priorities and ensure accountability aligned to the business plan. This role will dotted-line report to the local China business leader, who will provide local market insights that will inform our Marketing demand generation strategy. This person will need to work as both, an individual contributor and a manager. As an individual contributor, this person will own and execute tactics incremental to the output of the team. As a manager this person will give team members direction on their daily tasks and mentor their professional development.
Key Responsibilities:
? Platform Expertise: Maximize Return on Ad Spend (ROAS) and demand generation speci?cally on Baidu, while learning and applying our buyer personas to determine eVective presence on Chinese social platforms, such as WeChat, Little Red Book, Bilibili, and others.
? Strategic Planning: Develop and implement a multi-channel, integrated marketing strategy tailored for the China market that maximizes lead generation performance.
? Budget Management: Oversee and manage a signi?cant paid advertising budget, ensuring eVective allocation across channels to capture high-quality leads.
? Team Leadership: Lead and mentor a small team of marketers, fostering a collaborative environment to manage Paid, Owned, and Earned media channels.
? Performance Tracking: De?ne and monitor key performance indicators (KPIs) to valuate demand generation performance, adjusting strategies as necessary to optimize results.
? Executive Communication: Present marketing strategies, performance metrics, and outcomes to executives, focusing on business objectives and high-level insights while also diving into details with the team as needed.
? Market Insights: Stay updated on digital marketing trends and best practices speci?c to the China market, leveraging insights to re?ne marketing strategies.
? Webinars and Events: Experience executing webinars, events and seminars end- to-end; from tactics to drive attendance to event execution itself to lead follow-up.
? Remote Collaboration: EVectively collaborate with a US-based manager and cross-functional teams in a remote work environment.
Quali?cations:
? Language Pro?ciency: Bilingual in Chinese and English (written and spoken).
? Experience: Minimum 5 years of digital marketing experience, with a focus on lead generation in the China market.
? Budget Management: Proven experience managing digital advertising budgets and optimizing spend for lead acquisition.
? Platform Pro?ciency: Deep experience in maximizing ROAS and demand
generation speci?cally on Baidu, as well as other key Chinese social platforms.
? Team Leadership: Experience leading a marketing team and coordinating across various marketing channels.
? Tech Stack: Pro?cient in MSOVice suite, HubSpot, GoToWebinar or similar apps.
? Analytical Skills: Strong analytical skills to interpret data and make informed decisions based on performance metrics. Comfortable with gathering relevant data and doing spreadsheet analysis that helps improve demand generation and pipeline performance.
? Organizational Skills: Highly organized, self-motivated, and capable of managing multiple projects simultaneously.
? Remote Work Experience: Comfortable and experienced working remotely with global teams.
What We Offer:
? Competitive salary and bene?ts package
? Flexible work environment
? Opportunity to make a signi?cant impact in a growing market
? Supportive team culture focused on innovation and collaboration
地點(diǎn)：深圳
職位類型：全職
公司簡(jiǎn)介：
公司簡(jiǎn)介：
Registrar Corp致力于通過(guò)為全球超過(guò)180個(gè)國(guó)家的3萬(wàn)余家食品、化妝品、醫(yī)療器械和藥品公司提供美國(guó)FDA合規(guī)軟件和服務(wù)，保障美國(guó)消費(fèi)者的健康與安全。我們正處于快速發(fā)展階段，誠(chéng)邀有才華、敬業(yè)的專業(yè)人士加入我們的團(tuán)隊(duì)，共同拓展我們?cè)谌A市場(chǎng)的業(yè)務(wù)份額。
職位描述：
我們正在尋找一位中英文雙語(yǔ)的數(shù)字營(yíng)銷經(jīng)理，該職位要求具備在開(kāi)發(fā)和執(zhí)行整合營(yíng)銷策略方面的卓越記錄，并能有效推動(dòng)潛在客戶的產(chǎn)生。該職位將直接向美國(guó)市場(chǎng)高級(jí)副總裁匯報(bào)，后者將提供戰(zhàn)略方向、管理優(yōu)先事項(xiàng)，并確保問(wèn)責(zé)制與業(yè)務(wù)計(jì)劃的一致性。同時(shí)，該職位還需向當(dāng)?shù)刂袊?guó)業(yè)務(wù)負(fù)責(zé)人匯報(bào)，后者將提供市場(chǎng)洞察，為策略制定提供信息支持。該職位既要求個(gè)人貢獻(xiàn)，也要求管理團(tuán)隊(duì)。
主要職責(zé)包括：
- 平臺(tái)專業(yè)知識(shí)：最大化廣告支出回報(bào)率（ROAS）和需求生成，特別是在百度等中國(guó)社交平臺(tái)上；通過(guò)深入了解客戶特點(diǎn)，確定我們?cè)谶@些平臺(tái)上的有效存在和推廣策略。
- 戰(zhàn)略規(guī)劃：制定并實(shí)施針對(duì)中國(guó)市場(chǎng)的多渠道綜合營(yíng)銷策略，以最大化線索轉(zhuǎn)化率。
- 預(yù)算管理：監(jiān)督和管理大量付費(fèi)廣告預(yù)算，確保跨渠道的有效分配，以獲取高質(zhì)量線索。
- 團(tuán)隊(duì)領(lǐng)導(dǎo)：領(lǐng)導(dǎo)和指導(dǎo)一個(gè)小型營(yíng)銷團(tuán)隊(duì)，培養(yǎng)協(xié)作環(huán)境，管理付費(fèi)、自有和免費(fèi)媒體渠道。
- 績(jī)效跟蹤：制定和監(jiān)控關(guān)鍵績(jī)效指標(biāo)（KPI），評(píng)估線索生成績(jī)效，并根據(jù)需要調(diào)整策略以優(yōu)化結(jié)果。
- 高管溝通：向高管提供營(yíng)銷策略、績(jī)效指標(biāo)和結(jié)果，專注于業(yè)務(wù)目標(biāo)和高級(jí)洞察，同時(shí)根據(jù)需要與團(tuán)隊(duì)深入細(xì)節(jié)。
- 市場(chǎng)洞察力：持續(xù)了解數(shù)字市場(chǎng)營(yíng)銷趨勢(shì)和針對(duì)中國(guó)市場(chǎng)的最佳實(shí)踐，利用洞察力完善營(yíng)銷策略。
- 網(wǎng)絡(luò)研討會(huì)和線下活動(dòng)：具備從策略制定到活動(dòng)執(zhí)行，再到跟蹤線索和需求生成的端到端網(wǎng)絡(luò)研討會(huì)、線下活動(dòng)和研討會(huì)執(zhí)行經(jīng)驗(yàn)。
- 遠(yuǎn)程協(xié)作：在遠(yuǎn)程工作環(huán)境中，與美國(guó)管理人員和跨部門團(tuán)隊(duì)高效協(xié)作。
資質(zhì)要求：
- 語(yǔ)言專業(yè)：精通中英文雙語(yǔ)（書面和口語(yǔ)）。
- 經(jīng)驗(yàn)：至少5年數(shù)字營(yíng)銷經(jīng)驗(yàn)，專注于中國(guó)市場(chǎng)。
- 預(yù)算管理：具備豐富的數(shù)字廣告預(yù)算管理和線索支出優(yōu)化經(jīng)驗(yàn)。
- 平臺(tái)熟練度：在最大化ROAS和線索生成方面有豐富經(jīng)驗(yàn)，特別是在百度和其他主要中國(guó)社交平臺(tái)。
- 團(tuán)隊(duì)領(lǐng)導(dǎo)：具備領(lǐng)導(dǎo)市場(chǎng)團(tuán)隊(duì)和協(xié)調(diào)各種營(yíng)銷渠道的經(jīng)驗(yàn)。
- 技術(shù)技能：精通MS Office套件、HubSpot、GoToWebinar或類似應(yīng)用程序。
- 分析技能：具備強(qiáng)大的分析能力，能夠解釋數(shù)據(jù)并根據(jù)績(jī)效指標(biāo)做出明智決策。善于收集相關(guān)數(shù)據(jù)并進(jìn)行電子表格分析，以提高線索生成和管道性能。
- 組織能力：組織能力強(qiáng)，自我激勵(lì)，能夠同時(shí)管理多個(gè)項(xiàng)目。
- 遠(yuǎn)程工作經(jīng)驗(yàn)：能夠適應(yīng)與全球團(tuán)隊(duì)進(jìn)行遠(yuǎn)程工作。
我們提供的福利：
- 競(jìng)爭(zhēng)力的薪酬和福利待遇
- 靈活的工作環(huán)境
- 在不斷增長(zhǎng)的市場(chǎng)中產(chǎn)生重大影響的機(jī)會(huì)
- 注重創(chuàng)新和協(xié)作的支持性團(tuán)隊(duì)文化
工作地點(diǎn)
相似職位
- 數(shù)字營(yíng)銷經(jīng)理 (MJ000418)2.5萬(wàn)-4萬(wàn)
深圳 - 南山
廣州菲亞蘭德科技集團(tuán)股份有限公司 - 國(guó)際品牌數(shù)字營(yíng)銷專員8千-1.2萬(wàn)
深圳 - 光明
科曼醫(yī)療 深圳 - 南山
深圳市極力飛科技有限公司- 英語(yǔ)數(shù)字營(yíng)銷專員8千-1.2萬(wàn)
深圳 - 龍崗
貝仕達(dá)克 - Digital Sales Executive/數(shù)字化銷售3萬(wàn)-5萬(wàn)
深圳 - 龍崗
聚思鴻信息技術(shù)服務(wù)(大連)有限公司 - 數(shù)字營(yíng)銷經(jīng)理（餐飲行業(yè)）8千-1.2萬(wàn)
深圳 - 南山
陳鵬鵬餐飲(廣東)有限公司
- 霸王茶姬招聘
- 肯德基招聘
- 順豐招聘
- 美團(tuán)招聘
- 京東招聘
- 餓了么招聘
- 比亞迪招聘
- 中國(guó)一汽招聘
- 北京汽車招聘
- 蔚來(lái)招聘
- 東風(fēng)汽車招聘
- 長(zhǎng)城汽車招聘
- 奇瑞汽車招聘
- 理想汽車招聘
- 長(zhǎng)鑫存儲(chǔ)招聘
- 天江藥業(yè)招聘
- 藍(lán)月亮招聘
- 安踏招聘
- TCL招聘
- 海信招聘
- 聯(lián)想招聘
- 海康威視招聘
- 寧德時(shí)代招聘
- 中興招聘
- 新松招聘
- 京東方招聘
- 申通招聘
- 圓通招聘
- 中通招聘
- 百世物流招聘
- 德邦物流招聘
- 麥當(dāng)勞招聘
- 星巴克招聘
- 海底撈招聘
- 蜜雪冰城招聘
- 瑞幸招聘
- 雀巢招聘
- 騰訊招聘
- 百度招聘
- 快手招聘
- 字節(jié)跳動(dòng)招聘
- 新華網(wǎng)招聘
- 小米招聘
- 招商銀行招聘
- 中信銀行招聘
- 北京銀行招聘
- 興業(yè)銀行招聘
- 交通銀行招聘
- 建發(fā)集團(tuán)招聘
- 中國(guó)移動(dòng)招聘
- 中國(guó)聯(lián)通招聘
- 中國(guó)電信招聘
- 中糧集團(tuán)招聘
- 國(guó)藥控股招聘
- 中廣核招聘
- 中國(guó)船舶招聘
- 強(qiáng)生中國(guó)招聘
- 匯豐中國(guó)招聘
- 宜家招聘
- 立邦中國(guó)招聘
- 伊利招聘
- 青島啤酒招聘
- 京港地鐵招聘
- 寶馬招聘
- 小鵬汽車招聘
- 華為招聘
- 特斯拉招聘
- 吉利招聘
- 奔馳招聘
- 海爾招聘
- 美的招聘
- 京東方招聘
- 施耐德電氣招聘
- 德邦物流招聘
職位發(fā)布者
