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職位描述 Job Description：
我們正在尋找?名數(shù)字化?告投放助理，加?我們的營銷團(tuán)隊(duì)，專注于執(zhí)?和優(yōu)化跨平臺(tái)數(shù)字?告活動(dòng)，包括Meta（Facebook &
Instagram）、Google Ads和TikTok等。此??涉及?告活動(dòng)的設(shè)置、監(jiān)控、分析和報(bào)告，旨在驅(qū)動(dòng)有效的營銷成果，并服務(wù)于品
牌的增?。
We are seeking a Digital Advertising Assistant to support our marketing team in the execution and optimization of digital
advertising campaigns across platforms such as Meta (Facebook & Instagram), Google Ads, and TikTok. This role involves
campaign setup, monitoring, analysis, and reporting, aimed at driving effective marketing outcomes and enhancing the growth of
brands.
Responsibilities
- 協(xié)助創(chuàng)建和管理Meta、Google Ads和TikTok等平臺(tái)上的數(shù)字?告活動(dòng)。
- 監(jiān)控?告活動(dòng)的表現(xiàn)，根據(jù)數(shù)據(jù)洞察調(diào)整出價(jià)和策略，以優(yōu)化花費(fèi)和覆蓋范圍。
- 進(jìn)?關(guān)鍵詞和受眾研究，以指導(dǎo)?告策略和定位。
- 與創(chuàng)意團(tuán)隊(duì)合作開發(fā)吸引?的?告內(nèi)容和視覺效果。
- 準(zhǔn)備關(guān)于?告活動(dòng)表現(xiàn)的詳細(xì)報(bào)告，包括CPC、CPM、CPA和ROI等關(guān)鍵指標(biāo)的分析。
- 保持對(duì)數(shù)字?告趨勢(shì)和平臺(tái)更新的最新了解，以利?新功能和優(yōu)化技術(shù)。
- 管理?告預(yù)算，跟蹤開?，確保活動(dòng)保持在分配的預(yù)算限額內(nèi)。
- Assist in the creation and management of digital advertising campaigns across platforms including Meta, Google Ads, and
TikTok.
- Monitor campaign performance, adjusting bids, and strategies based on data insights to optimize spend and reach.
- Conduct keyword and audience research to inform campaign strategies and targeting.
- Collaborate with creative teams to develop engaging ad content and visuals.
- Prepare detailed reports on campaign performance, including analysis of key metrics like CPC, CPM, CPA, and ROI.
- Stay up-to-date with digital advertising trends and platform updates to leverage new features and optimization techniques.
- Manage ad budgets and track expenditures to ensure campaigns remain within allocated spending limits.
要求 Requirements：
- 市場(chǎng)營銷、?告、商業(yè)或相關(guān)領(lǐng)域的學(xué)?學(xué)位。
- 對(duì)?作經(jīng)驗(yàn)?要求，熟悉數(shù)字?告平臺(tái)（Meta、Google Ads、TikTok）和?具（例如Google Analytics）。
- 對(duì)?告指標(biāo)和分析有基本了解。
- 出?的分析能?，能從數(shù)據(jù)中洞察?解。
- 強(qiáng)?的組織能?和注重細(xì)節(jié)。
- 能夠在團(tuán)隊(duì)環(huán)境中協(xié)作，也能獨(dú)??作。
- 出?的溝通技巧，包括書?和?頭表達(dá)能?。
- Bachelor’s degree in Marketing, Advertising, Business, or a related field.
- No previous work experience required. Better to be familiar with digital advertising platforms (Meta, Google Ads, TikTok) and
tools (e.g., Google Analytics).
- Basic understanding of advertising metrics and analytics.
- Excellent analytical skills with an ability to derive insights from data.
- Strong organizational skills and attention to detail.
- Ability to work collaboratively in a team environment as well as independently.
- Excellent communication skills, both written and verbal.
我們提供 What We Offer：
- 競(jìng)爭(zhēng)?的薪資范圍：7,000-10,000RMB/?，加上基于績(jī)效的季度獎(jiǎng)?。
- ?個(gè)充滿活?的?作環(huán)境，在這?您將站在數(shù)字?告趨勢(shì)的最前沿。
- 與多種數(shù)字?告平臺(tái)合作的機(jī)會(huì)，為影響??的營銷活動(dòng)做出貢獻(xiàn)。
- 在數(shù)字?告策略和?具??不斷學(xué)習(xí)和發(fā)展的機(jī)會(huì)。
- Competitive salary range: 7,000-10,000 RMB/month, plus performance-based quarterly bonuses.
- A dynamic work environment where you will be at the forefront of digital advertising trends.
- Opportunity to work with a variety of digital advertising platforms and contribute to impactful marketing campaigns.
- Continuous learning and development opportunities in digital advertising strategies and tools.