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Audience
Selection and Testing Analyst

Base：上海

This role is an analytics expert partnering with all relevant
functions in driving GC marketing campaigns; this role provides marketing business
partners with desired segments (target audience groups) that fits for
respective targeted brand and product communications. Testing is a critical component to
understanding and building success

KEY RESPONSIBILITIES

·
Provide audience selection
support, translate business needs to data pulls, for audience segment targeting
and testing, through SPRINT scheduling

·
Manage cadenced deliverables
in member-based snapshots

·
Comms campaigns and triggers
post analysis and measurement

·
Identify and prioritize
opportunities through consumer tiering and clustering analysis, based on
consumer activity data and transaction data from various sources

·
Support managing campaign weekly
| monthly AB testing schedule

·
Work with global and local
data engineers to ensure relevant datasets captures GC needs

·
Align with counterparts on development, synchronization and sharing
of learning | test-and-learn agendas across key business and marketing planning
gates

·
Develop and execute audience analysis using multiple data sources
and methodologies

·
Lead analysis on the tests through either conducting analysis
directly or advising partners

QUALIFICATIONS

Education

Degree in a quantitative field such as
statistics, econometrics, applied math, behavioral sciences, economics,
marketing etc.; advanced degree preferred

Experience

Minimum 3 to 4 years
in applied analytics field, integrating and sharing analytics to business
partners; examples are (but not limited to) marketing analytics, digital
advertising technology or digital commerce. CRM related experience is a plus

Skills

·
Proficient in SQL and Python
is a must

·
Familiar with data sources,
applications and tools in loyalty programs, CRM or targeted digital marketing
domains

·
Strong sense of ownership and
accountability, proactive, self-motivated

·
Excellent verbal and written
communication skills are essential, good people acumen and interpersonal skills

·
Ability to interpret and
present advanced analytical methodology and results to non-technical audiences
is a plus